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The ethical attribute stigma : understanding when ethical attributes improve consumer responses to product evaluations

Bodur, H. Onur; Gao, Ting; Grohmann, Bianca - In: Journal of business ethics : JOBE 122 (2014) 1, pp. 167-177

Persistent link: https://www.econbiz.de/10010393208

Corporate social responsibility in luxury contexts : potential pitfalls and how to overcome them

Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 280-303

Persistent link: https://www.econbiz.de/10012434106

Logistic regression of Czech luxury fashion purchasing habits during the Covid-19 pandemic : old for loyalty and young for sustainability?

Hála, Martin; Cvik, Eva Daniela; MacGregor … - In: Folia oeconomica Stetinensia : FOS 22 (2022) 1, pp. 85-110

Persistent link: https://www.econbiz.de/10014227968

How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry

Brunk, Katja H.; De Boer, Cara - In: Journal of business ethics : JBE 161 (2020) 2, pp. 443-458

Persistent link: https://www.econbiz.de/10012207534

Relationship between sustainable buying intention and marketing strategies

Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....

Persistent link: https://www.econbiz.de/10010474530

Perception of consumers' awareness about sustainability of fashion brands

Mandarić, Doroteja; Hunjet, Anica; Kozina, Goran - In: Journal of risk and financial management : JRFM 14 (2021) 12, pp. 1-14

Consumers’ perception, awareness, and behavior toward sustainable fashion were surveyed with a questionnaire in which 263 respondents participated, and obtained data were primarily analyzed using descriptive statistics and t-test. The focus of this research was consumer attitudes toward...

Persistent link: https://www.econbiz.de/10012799170