Purpose – This article was developed to provide a viewpoint for the 10th Annual EABIS Colloquium on Strategic Innovation for Sustainability held at IMD in Lausanne, Switzerland on 3-4 July 2012. Design/methodology/approach – The authors present a framework of three practices that must be...

Purpose – The purpose of this paper is to set out to explore the similarities and differences between jargon used to describe future‐focussed commercial building product. This is not so much an exercise in semantics as an attempt to demonstrate that responses to challenges facing the...