There have been numerous studies on corporate social responsibility (CSR) and its relation to corporate performance. Recently, studies in this field have paid particular attention to the method of measurement in order to identify the CSR activities. One of the widely recognized measures to proxy...

This chapter documents and examines how BMW Group Korea has fostered progress in sustainable mobility through the BMW i project. The BMW i project initiated by the BMW Group in Germany is an innovation to build an electric city car designed for urban use and to ensure that the materials,...