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~subject:"Sustainable development"
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Sustainable development
Marketing
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McDonagh, Pierre
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9
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Brereton, Pat
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Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing management : MM
3
Journal of macromarketing
2
AMS review : official publication of the Academy of Marketing Science
1
Macromarketing - a global focus ; Vol. 4
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Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
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Screening not greening : an ecological reading of the greatest business movies
McDonagh, Pierre
;
Brereton, Pat
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10003988176
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2
Is green the new black? : reflections on a green commodity discourse
Prothero, Andrea
;
McDonagh, Pierre
;
Dobscha, Susan
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10003988177
Saved in:
3
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William
;
McDonagh, Pierre
;
Prothero, Andrea
-
2008
Persistent link: https://www.econbiz.de/10003611049
Saved in:
4
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William E.
;
McDonagh, Pierre
;
Prothero, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003876820
Saved in:
5
(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan
;
Prothero, Andrea
;
McDonagh, Pierre
- In:
Marketing management : a cultural perspective
,
(pp. 461-474)
.
2012
Persistent link: https://www.econbiz.de/10009508073
Saved in:
6
Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
Saved in:
7
Special issue: Sustainability as megatrend ; I
McDonagh, Pierre
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010402647
Saved in:
8
Special issue: Sustainability as megatrend
McDonagh, Pierre
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010402650
Saved in:
9
Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea
;
McDonagh, Pierre
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
Saved in:
10
Sustainability marketing research : post, present and future
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1186-1219
Persistent link: https://www.econbiz.de/10010433928
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