Chan, Ting‐yan; Wong, Christina W.Y. - In: Journal of Fashion Marketing and Management: An … 16 (2012) 2, pp. 193-215
Purpose – The purpose of this paper is to examine the relationships between product‐ and store‐related attributes of eco‐fashion and fashion consumers’ eco‐fashion consumption decisions; and if such relationships are subject to the price premium level of eco‐fashion....