"Most consumers of luxury products and services use them as status symbols - symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury products invariably...

These social entrepreneurs highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where...

Intro -- Preface -- Contents -- 1 New Approaches to Sustainable Fibres -- Abstract -- 1 Introduction -- 2 Challenge of Sustainable Fashion -- 3 Nature-Inspired Sustainable Fibres: Biomimicry -- 4 Recommendations for Further Research -- 5 Conclusion -- References -- 2 Consumer Perceptions of...