Purpose: We discuss traditional assumptions about value creation and confront these with current views on sustainable value creation (SVC). Against this backdrop, the articles contained in the special issue "Sustainable Value Creation Through Business Models" are introduced, and their...

Is greenwashing a business model? The paper is a conceptual effort to advance the discussions of greenwashing though the lenses of business model thinking. We argue that the business model literature can offer a useful supplement to the existing conceptualisations of greenwashing by linking...