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Sustainability marketing in the emerging markets : imperatives, challenges, and agenda setting

Nkamnebe, Anayo D. - In: International journal of emerging markets 6 (2011) 3, pp. 217-232

Persistent link: https://www.econbiz.de/10009383650

Sustainability marketing in the emerging markets: imperatives, challenges, and agenda setting

Nkamnebe, Anayo D. - In: International Journal of Emerging Markets 6 (2011) 3, pp. 217-232

Purpose – This paper aims to highlight the imperatives for sustainability marketing (SM) adoption in the emerging markets (EMs), identifies challenges that are encumbering them from adopting SM orientation, and proposes research agenda for better understanding of the construct in the EMs....

Persistent link: https://www.econbiz.de/10014788211

Sustainable consumption behavior in sub-Saharan Africa : a conceptual framework

Ukenna, Stephen; Nkamnebe, Anayo D. - In: Thunderbird international business review 59 (2017) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10011649065

Public policy and SMEs' adoption of environmental sustainability orientation in Enugu, Nigeria

Idoko, Edwin Chukwuemeka; Nkamnebe, Anayo D.; Amobi, … - In: African journal of business and economic research : AJBER 8 (2013) 1, pp. 11-31

Persistent link: https://www.econbiz.de/10009783125