Dam, Ynte K. van; Trijp, Hans C.M. van - In: Journal of Economic Psychology 32 (2011) 5, pp. 726-741
In this paper the cognitive and motivational perceptual structure of sustainability of light users of sustainable products are empirically compared to the Brundlandt definition and the Triple-P-Baseline definition of sustainability. Results show that light users cognitively can distinguish...