The relationship between brands and consumers has evolved significantly over time. Companies that own successful brands have the power to modify the existing system of values and behaviors in society and even create a completely new lifestyle. This power is derived from the mass of loyal...

This book explores multifaceted dimensions of economic crisis management including strategies and trends post-crisis. It examines the constraints and opportunities shaping the future of economics, social science and policy making, providing various economic models and paradigms. Featuring the...