Tommaso, Silvia Ferraz Nogueira de; Pinsky, Vanessa - In: Innovation & management review 19 (2022) 3, pp. 208-221
Purpose - This study aims to investigate how Suzano implemented shared value (SV) strategies to reconcile profitability and social welfare by joining innovation and sustainability. Design/methodology/approach - The authors use an exploratory, descriptive qualitative approach using the...