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Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert; Persson, Per-Göran - 1993
Persistent link: https://www.econbiz.de/10000855566
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Reklam i satellit-tv allt närmare
Holmlöv, Per G.; Julander, Claes-Robert - 1985
Persistent link: https://www.econbiz.de/10000765132
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Distribution av varor och tjänster i informationssamhället : en förstudie som utg°angspunkt för fortsatt forskning
Fredriksson, Odd; Holmlöv, Per G.; Julander, Claes-Robert - 1987
Persistent link: https://www.econbiz.de/10000770465
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Does local competition make a difference for store profitability? : an empirical study of 168 Swedish supermarkets
Hernant, Mikael; Julander, Claes-Robert - 2020
Persistent link: https://www.econbiz.de/10012416345