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Fairtrade labeling has the potential to increase market efficiency by connecting farmers to altruistic consumers who are willing to pay a premium for sustainability-certified products. A requirement for increased efficiency, though, is that the farmers' benefits are larger than the Fairtrade...
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This paper studies the context of market orientation and the contribution of customer knowledge, networking, and … personal interviews with follow-up questions. The study highlights the importance of customer knowledge, networking, and … the role of market sensing as customer knowledge, networking, and cultural knowledge strengthen the market orientation of …
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perceived environmental uncertainty, domestic and foreign networking, and export performance. Design/methodology/approach – A … significant driver of domestic networking activities of SMEs. While domestic networking did not have a significant influence …, foreign networking showed a significant positive impact on SMEs' export performance. Firm size was found to have positive …
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Purpose – The purpose of this study is to understand how women as small‐business owners build good internal and external relations and to what extent they develop their businesses and contribute to community development. Design/methodology/approach – This longitudinal study is ongoing. In...
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