Hilletofth, Per; Eriksson, David - In: Industrial Management & Data Systems 111 (2011) 2, pp. 264-281
Purpose – The purpose of this paper is to form an understanding of how new product development (NPD) relates to supply chain management (SCM), why the two fields should be coordinated, and how this may be done. Design/methodology/approach – This research uses a literature review and case...