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BACKGROUND: Consumer perception of the healthiness of beef is an important determinant of beef consumption. However …, little is known about how consumers perceive the healthiness of beef. The aim of this study is to shed light on the … associations between beef and health.METHODS: Eight focus group discussions were conducted in four European countries (France, UK …
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support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food …
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