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How to make switching costly : the role of marketing and relationship characteristics
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 12 (2009/10) 2, pp. 119-137
Persistent link: https://www.econbiz.de/10003901004
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Reducing the level of switching costs in mobile communications : the case of mobile number portability
Maicas, Juan Pablo; Polo-Redondo, Yolanda; Sesé, F. Javier - In: Telecommunications policy : the international journal … 33 (2009) 9, pp. 544-554
Persistent link: https://www.econbiz.de/10003903715
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Switching costs, network effects, and competition in the European mobile telecommunications industry
Fuentelsaz, Lucio; Maicas, Juan Pablo; Polo-Redondo, Yolanda - In: Information systems research : ISR 23 (2012) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10009522278
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Enemies of cloud services usage : inertia and switching costs
Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: Service business 10 (2016) 2, pp. 447-467
Persistent link: https://www.econbiz.de/10011722330