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The Tourism Regions in Bulgaria - Concepts and Challenges
Stankova, Mariya - 2012
the effectiveness of marketing and advertising strategies. Very weak results were achieved about the “new” tourism region … observation, planning and tourism development. It is also about the marketing and advertising activities of the internal and … external markets, moreover creating the suitable organizing structures and coordinating of advertising and its tourism policies …
Persistent link: https://www.econbiz.de/10014169280
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Going Global : Global Marketing, Social and Cultural Environments in Transitional Economies
Ahmeti, Faruk - 2015
The era of change has reached also countries in every corner of Europe, which until now were closed and have had a centralized economy. The best example is countries in South Eastern Europe (SEE), in particular countries emerged from ex-Yugoslavia, which are going through the transition process...
Persistent link: https://www.econbiz.de/10013020300
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Export Marketing in Transition Economies : Case Studies from Kosovo
Rrustemi, Visar - 2016
This paper investigates the state, barriers, challenges and perspective of implementing the export marketing in Kosovo through a number of case studies by using the methodology of target sample survey, which to some extent can make generalizations. Like many developing countries, Kosovo faces a...
Persistent link: https://www.econbiz.de/10012984058
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Customer Loyalty to Travel Agencies in Bulgaria
Kazandzhieva, Velina - 2016
The subject of study in the article are the possibilities for raising the loyalty of customers to the tourist services offered by travel agencies (TA). The object of study is the behaviour of Bulgarians as customers of these enterprises and their propensity to maintain long-lasting relations...
Persistent link: https://www.econbiz.de/10012988047
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Customer experience management : underexplored instrument for customer transformation
Havíř, David - In: Trends economics and management 15 (2021) 37, pp. 43-60
Purpose of the article: The purpose of this article is to identify the role the customer experience plays in the transformation of the customer and to develop a theory that brings together related concepts in order to position the phenomenon of customer experience in the macromarketing context....
Persistent link: https://www.econbiz.de/10012606917
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The structure of design orientation and its relationship with market orientation
Rocco, Sanja; Selinšek, Aleksandra - In: Naše gospodarstvo : NG 65 (2019) 3, pp. 50-62
Although market orientation has been investigated in numerous studies, its complex relationship with design orientation lacks research attention, especially in countries with transitional economies. Therefore, existing models of market orientation (MO) and design orientation (DO) have been...
Persistent link: https://www.econbiz.de/10012105637
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Towards sustainable marketing : strategy in Slovak companies
Chebeň, Juraj; Lančarič, Drahoslav; Savov, Radovan; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 855-871
Despite the growing attention that is being paid to sustainability in the literature, little empirical research has been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical studies have investigated this issue in Central and Eastern...
Persistent link: https://www.econbiz.de/10011825259
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Exploring organic food purchase behaviors of Gen Z : an application of TPB and MOA model in a transition country
Nguyen Phuong Mai; Vo, Nam D. - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 35-50
This article investigates the predictors of purchase behavior of the generation Z (Gen Z) in the Vietnamese organic food sector. We proposed a research model by extending the theory of planned behavior (TPB) with the motivation-opportunity-ability (MOA) framework to address the gap between...
Persistent link: https://www.econbiz.de/10014507324
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How to Seize a Window of Opportunity : The Entry Strategy of Retail Firms into Transition Economies
Gielens, Katrijn; Dekimpe, M. G. - 2009
In most western countries, grocery retailers are faced with maturing domestic markets with a year-to-year sales growth close to zero. Moreover, most Western-European markets are characterized by a high concentration rate, with a combined market share of the top five players easily exceeding 70%....
Persistent link: https://www.econbiz.de/10014028888
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Transition economy and market factors : the influence of advertising on customer satisfaction in Serbia
Bakator, Mihalj; Dalić, Nataša; Petrović, Nikola; … - In: Economic research 32 (2019) 1,3, pp. 2293-2309
Persistent link: https://www.econbiz.de/10012584248