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Internationales Marketing - Transformation - Wirtschaftskultur : Relevanz für die Praxis
Pezoldt, Kerstin - In: Wirtschaft und Kultur im Transformationsprozeß : …, (pp. 66-87). 2002
Persistent link: https://www.econbiz.de/10001634040
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Doing business in newly privatized markets : global opportunities and challenges
Miller, Russell R. - 2000
Persistent link: https://www.econbiz.de/10001430690
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The new German Federal State - a starting point for creating business in Eastern European countries?
Billmann, Wolfgang - In: Europe in progress : model and facts, (pp. 117-138). 1995
Persistent link: https://www.econbiz.de/10001289149
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Osteuropa im Umbruch : Perspektiven für die neuen Bundesländer
Benkenstein, Martin (ed.); Richter, Hans-Jörg (ed.);  … - 1995
Persistent link: https://www.econbiz.de/10014014340
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Management in Mittel- und Osteuropa : Konzepte, Praxis, Perspektiven
Steinle, Claus (ed.); Bruch, Heike (contributor);  … - 1996 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000554255
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Integration into the world economy : companies in transition in the Czech Republic, Slovakia, and Hungary
Grayson, Leslie E. - 1996
Persistent link: https://www.econbiz.de/10000959001
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003785273
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The Chinese market : navigating for sustainable competitive advantage
Geib, Peter; Lumb, Ruth - In: The International trade journal 21 (2007) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003554029
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Russia's retreat to statization and the implications for business
McCarthy, Daniel J.; Puffer, Sheila M.; Naumov, Aleksandr I. - In: Journal of world business : JWB 35 (2000) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10001521657