Awad, Tamer Abbas; Dessouki, Yasmine Salah AlDin - In: International Journal of E-Services and Mobile … 9 (2017) 2, pp. 1-22
Mobile phone Banking is the latest self-service banking innovation; which represents potential opportunities for both customers and banks. Though it emerged in the early 2000's, it is still in its infancy stage in Egypt. This study aimed to investigate the factors that affect customers'...