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On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel - 1982
Persistent link: https://www.econbiz.de/10000014635
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A simultaneous equation regression study of advertising and sales of cigarettes
Bass, Frank M. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 291-300
Persistent link: https://www.econbiz.de/10001879493
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Testing alternative econometric models on the existence of advertising threshold effect
Bemmaor, Albert C. - In: Journal of marketing research : JMR 21 (1984) 3, pp. 298-308
Persistent link: https://www.econbiz.de/10001894816
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Economies of scale in advertising beer and cigarettes
Peles, Yoram - In: The journal of business : B 44 (1971) 1, pp. 32-37
Persistent link: https://www.econbiz.de/10002631032
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Alternative econometric models of sales-advertising relationships
Rao, Vithala R. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 177-181
Persistent link: https://www.econbiz.de/10002679235