Chern, Wen S.; Lin, Huei-ching - 2010
estimating the consumer’s willingness to pay (WTP) for Taiwan products vs. other imported products if clearly labeled with their … Taiwan in 2009. Charcoal-smoked plums from Taiwan and China and oolong teas from Taiwan, China, and Vietnam are auctioned … the participants’ WTP positively or negatively depending on products. Specifically, tasting raised bids for Taiwan and …
