As the cable system accomplishing 100% digitalization in Taiwan, NCC (National Communications Commission) proposes an unbundled pricing mechanism to allow consumers to choose the cable television channels that they actually watch. This study conducted an online survey and 1358 effective...

As the voice profits of the mobile phone companies continuously decline in Taiwan, they need to find other revenues from the digital contents to survive in the mobile age. The mobile phone companies had created several online platforms to sell digital video, music and books. Especially in the...

As the voice profits of the mobile phone companies continuously decline in Taiwan, they need to find other revenues from the digital contents to survive in the mobile age. The mobile phone companies had created several online platforms to sell digital video, music and books. Especially in the...

As the development of the e-book devices, such as Kindle, iPad, smart phones and tablet notebook, and the appearance of aggregators, such as Amazon, Barnes & Nobel, and iBook store, there are substainable business models for the publishing industry to begin making profits. However, the e‐book...

Could mobile phones become mass media, like television, radio, newspaper or Internet, which provide us information and entertainment? Although the penetration rates of mobile phones are very high in most countries, many users are not willing to spend money on the consumption of mobile online...

As more and more media merged by the conglomerates in the digital convergence age, the news department contributes just the small portion of revenues and needs the subsidy from other diversification. The institutional conflict of interests may arise among media and other businesses. This study...