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The impact of customer-related strategies on shareholder value : evidence from Taiwan
Smith, Malcolm
;
Chang, Chen
- In:
Asian review of accounting
17
(
2009
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10003928348
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2
Improving customer outcomes through the implementation of customer relationship management : evidence from Taiwan
Smith, Malcolm
;
Chang, Chen
- In:
Asian review of accounting
18
(
2010
)
3
,
pp. 260-285
Persistent link: https://www.econbiz.de/10008699969
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