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Recent years have seen growing cases of data-driven tech mergers such as Google/Fitbit, inwhich a dominant digital platform acquires a relatively small rm possessing a large volumeof consumer data. The digital platform can consolidate the consumer data with its existingdata set from other...
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In this paper we compare the profitability of a merger to the profitability of a partial ownership arrangement and find that partial ownership arrangements can be more profitable for the acquiring and acquired firm because they can result in a greater dampening of competition. We also derive...
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Recent years have seen growing cases of data-driven tech mergers such as Google/Fitbit, in which a dominant digital platform acquires a relatively small firm possessing a large volume of consumer data. The digital platform can consolidate the consumer data with its existing data set from other...
Persistent link: https://www.econbiz.de/10013242657