//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Takeover"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effect of Complementary Produc...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Takeover
Taiwan
10
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Relationship marketing
3
Viral marketing
3
Virales Marketing
3
Customer satisfaction
2
Customer service
2
Designation of origin
2
Dienstleistungsqualität
2
Furniture retailing
2
Herkunftsbezeichnung
2
Innovation
2
Kundenservice
2
Kundenzufriedenheit
2
Möbelhandel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Service quality
2
Simulation
2
Target group
2
Zielgruppe
2
Übernahme
2
1992-2004
1
Advertising effects
1
Aktienoption
1
Arbeitsverhalten
1
Bayesian Inference
1
Bespielte Medien
1
Black-Scholes model
1
Black-Scholes-Modell
1
Brand
1
Brand Awareness
1
Brand extension
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Lee, Hsiang-ming
2
Chen, Tsai
1
Guy, Bonnie S.
1
Lee, Ching-chi
1
Wu, Cou-chen
1
Published in...
All
European journal of marketing : EJM
1
Journal of global marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming
;
Chen, Tsai
;
Guy, Bonnie S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
Saved in:
2
Brand image strategy affects brand equity after M&A
Lee, Hsiang-ming
;
Lee, Ching-chi
;
Wu, Cou-chen
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1091-1111
Persistent link: https://www.econbiz.de/10009267048
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->