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~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Sammlung"
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Consumer behavior and advertising involvement : selected works of Herbert E. Krugman
Krugman, Herbert E.
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2008
Persistent link: https://www.econbiz.de/10003683027
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Facing clutter : on message competition in marketing communications
Rosengren, Sara
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2008
Persistent link: https://www.econbiz.de/10003814411
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