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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789

Persistent link: https://www.econbiz.de/10011970118

Targeted information and limited attention

Hefti, Andreas; Liu, Shuo - 2016

recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …

Persistent link: https://www.econbiz.de/10011508048

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Targeted information and limited attention

Hefti, Andreas; Liu, Shuo - 2019 - Revised version

otherwise standard targeting framework can explain several recent key issues from the advertising industry, such as consumer …

Persistent link: https://www.econbiz.de/10012154264

The perception of media messages by preschool children

Šramová, Blandína; Pavelka, Jirí - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 121-140

Persistent link: https://www.econbiz.de/10011748441

Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals

Praxmarer-Carus, Sandra; Gathen, Constanze - In: Journal of advertising research 63 (2023) 3, pp. 255-273

Persistent link: https://www.econbiz.de/10014375186

Advertising targeting young children : an overview of 10 years of research : 2006-2016

De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206

Persistent link: https://www.econbiz.de/10012200218

Markenkommunikation im Internet : dank Targeting mehr als nur ein weiteres Massenmedium

Grether, Mark; Markarian, Rosa - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 285-297). 2008

Persistent link: https://www.econbiz.de/10003588639

Parental Perception of the Impact of Television Advertisements on Children’s Buying Behavior

Mittal, Manish - 2010

Parents believe that television advertisements are changing the pattern and behavior of children. They have negative impact on children since children demand, nag and pester their parents to purchase the advertised product. Television advertisements are an important factor which drives their...

Persistent link: https://www.econbiz.de/10013144120

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577

Persistent link: https://www.econbiz.de/10011780874

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