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Die Messung des Werbeerfolges...
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Target group
Werbung
13,887
Advertising
9,824
Werbewirkung
3,818
Advertising effects
3,764
Konsumentenverhalten
2,893
Consumer behaviour
2,887
Online-Marketing
1,801
Internet marketing
1,795
Theorie
1,401
Theory
1,370
Deutschland
996
USA
910
Marketing
808
United States
760
Markenführung
739
Brand management
735
advertising
651
Marketingmanagement
645
Marketing management
626
Social Web
555
Social web
554
Germany
512
Preismanagement
460
Pricing strategy
460
Markenimage
453
Brand image
441
Markenartikel
428
Wettbewerb
400
Brand
347
Zielgruppe
346
Werbewirtschaft
317
Competition
298
Öffentlichkeitsarbeit
298
Werbepsychologie
296
Erfolgskontrolle
285
Advertising industry
281
Vereinigte Staaten
278
Spieltheorie
272
Internet
270
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Undetermined
128
Free
51
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Article
241
Book / Working Paper
92
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Article in journal
214
Aufsatz in Zeitschrift
214
Aufsatz im Buch
27
Book section
27
Graue Literatur
15
Non-commercial literature
15
Arbeitspapier
13
Working Paper
13
Collection of articles of several authors
5
Hochschulschrift
5
Sammelwerk
5
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4
Conference paper
4
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4
Case study
2
Fallstudie
2
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2
Thesis
2
Bibliografie enthalten
1
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1
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1
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1
Glossary included
1
Lehrbuch
1
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1
Multi-volume publication
1
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1
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1
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1
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Language
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English
310
German
23
Author
All
Hudders, Liselot
9
Buijzen, Moniek
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Rozendaal, Esther
5
Bakir, Aysen
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Zhang, Kaifu
3
Zhong, Weijun
3
Antioco, Michael
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
Cheng, Hong
2
Deng, Yiting
2
Evans, Nathaniel J.
2
Evensen, Charlotte Bjørnhaug
2
Foerderer, Jens
2
Frey, Albert Wesley
2
Hariharan, Vijay Ganesh
2
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European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
20
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
International journal of consumer studies
6
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Health marketing quarterly
4
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Psychology & marketing
2
Sydney Law School Research Paper
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
The Rand journal of economics
2
The journal of consumer marketing
2
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ECONIS (ZBW)
333
Showing
1
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of
333
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1
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
2
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
3
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
4
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
5
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
6
Advertising
Norris, James S.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10000065888
Saved in:
7
Advertising
Norris, James S.
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10000048782
Saved in:
8
Advertising
Wright, John Sherman
;
Winter, Willis L.
;
Zeigler, …
-
1982
-
5. ed
Persistent link: https://www.econbiz.de/10000077534
Saved in:
9
Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I.
-
1985
Persistent link: https://www.econbiz.de/10000087995
Saved in:
10
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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