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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Relevanz der Markendifferenzierung aus Konsumentensicht
Braun, Uwe
;
Petras, André
;
Scheffler, Hartmut
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 105-125)
.
2010
Persistent link: https://www.econbiz.de/10003924970
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