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Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
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2
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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