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Social Marketing in India.
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Health marketing quarterly
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Preventing fetal alcohol spectrum disorders : the role of protection motivation theory
Cismaru, Magdalena
;
Deshpande, Sameer
;
Thurmeier, Robin
; …
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 66-85
Persistent link: https://www.econbiz.de/10003957550
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Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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