Zhao, Yushan; Cavusgil, Erin; Cavusgil, S. Tamer - In: Journal of Business Research 67 (2014) 6, pp. 1058-1064
This research examines black-box supplier integration in new product development (NPD). A model and several hypotheses are proposed to study the relationship between product task characteristics (importance and complexity), supplier integration, and product performance. Data from 136 U.S....
