The Cooperative Extension Service is an outstanding success story for education, but a model whose value is now in question. I focus on economic principles that apply to the question, "Is it time to end Extension, and if not, how can it be saved?" Six principles are identified: public goods,...

Although marketing principles and strategies are taught in all major agribusiness management programs in the country, few agribusiness student groups use these very principles in the planning of their own activities. This article describes a market research project developed by the AgriBusiness...