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Exploring customer-to-customer value co-creation platforms and practices in team sports
Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 25-49
Persistent link: https://www.econbiz.de/10010337063
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Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 20 (2020) 5, pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013426048