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~subject:"Technische Innovation"
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Technische Innovation
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Pohl, Alexander
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Kollmann, Tobias
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Weiber, Rolf
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Arbeitspapier zur Marketingtheorie
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USB Cologne (EcoSocSci)
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Ausgewählte Theorieansätze zur Erklärung des Nachfragerverhaltens bei technologischen Innovationen
Pohl, Alexander
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004034604
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Das Management technologischer Innovationen
Weiber, Rolf
;
Kollmann, Tobias
;
Pohl, Alexander
-
1999
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004028547
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