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"This is not a technical book aimed at IT managers. It is written for anyone that wants to understand how technology will reshape business in the 2020s. The book uses plain language to educate business leaders on the key technologies that will reshape our lives in the coming decade: DARQ...
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Intro -- The Innovation Ultimatum -- Contents -- Foreword: Don't Fear the Future . . . Prepare for It -- Introduction: To Survive, Every Company Must Become a Tech Company -- The Innovation Ultimatum -- Automation and Augmentation -- Product, Service, and Business-Model Innovation -- The...
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Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors
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Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels._ Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and...
Persistent link: https://www.econbiz.de/10013489931