is entrenched with their innovation. As a direct result, consumers tend to undervalue and developers tend to overvalue … such an innovation relative to the existing option. This is the "curse of innovation" and it systematically increases the …

, commercialization being one of the most critical phases. At the same time, however, it is the less studied area of disruptive innovation …, market learning, user's involvement, market configuration, adoption networks and stakeholders, and innovation transference …. The study evidences how commercialization has evolved from a later stage in innovation to influence even the early phases …