Paap, Jay - In: Foresight and STI governance : journal of the National … 14 (2020) 3, pp. 41-54
assessment of market attractiveness based on faulty estimates of customer readiness for your innovation and current or potential … competitors' activities and their likely response to your offering is a high-risk effort. To successfully innovate, organizations … manage risk), and the competitive environment. CTI continues to provide value throughout the development process by alerting …