learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data …Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine … applications include identification of customer needs from online data, accurate prediction of consumer response to advertising …

1. Defining Knowledge Technology and Systems -- 2. Big Data Analytics in Healthcare -- 3. Knowledge Discovery from … Online Review -- 4. Machine Learning for Solving Unstructured Problems -- 5. Qualitative Modeling to Extract Knowledge for …This book discusses technology and systems to create valuable ideas from data through the construction of knowledge …