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This study exposes relevant tensions between deep-tech startups' sound technological solutions, confronted with lack of marketing skills to communicate their unique value proposition for targeted customers. Incorporating technological foresight as an essential component of strategic foresight,...
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innovation and offerings. Public-private partnerships that are targeted at supporting this have been introduced by policy …-makers in the recent past. One example for such a partnership is the European Institute of Innovation and Technology (EIT) with … multiple Knowledge and Innovation Communities (KICs). The EIT has been initiated by the European Commission in 2008 with the …
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