Intro -- Contents -- Figures and tables -- Series foreword -- Contributors -- 1 Innovation by demand? An introduction - Andrew McMeekin, Ken Green, Mark Tomlinson and Vivien Walsh -- 2 Social mechanisms generating demand: a review and manifesto - Alan Warde -- 3 There's more to the economics of...

This book examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretical traditions that have developed around the analysis of service...