Christensen (1997) provided evidence for disruptions in the hard disk drive industry by examining the technological changes of disk drives. By building up the disruption model, Christensen argues that the failures of the established firms in the industry to respond to simple technological...

Studying the US personal computer industry from its inception in 1974 through 1994, we address the following questions. What product technology strategies increase the survival chances of entrants into new, technologically dynamic industries? Does the effectiveness of these strategies differ by...