We study the dynamics of usage intensity of second-generation cellular telephony over the diffusion curve. Specifically, we address two questions: First, can we draw conclusions about the underlying drivers of technology diffusion by studying usage intensity? Second, what is the effect of high...

Similar to economic growth, the process of technology diffusion may well be approximated by easily distinguishable phases (stages). During the initial phase, the process of diffusion slows, whereas subsequently, under favourable circumstances, it accelerates and proceeds at an exponential growth...

This paper analyzes the effect of innovation clusters on the adoption of a gen- eral purpose technology (GPT) and on firms R&D investment levels in im- perfect information situation. To do this, we developed a theoretical model of vertical relation, described as a four-step game between an...

Purpose – The objective of this paper is to develop a framework which assists in discovering the drivers of transition from a search engine to a chat engine by the consumer for initial information search. Design/methodology/approach – The methodology has three parts. First, we provide a...

This paper explores the benefits associated with the adoption of behavioral targeting (BT) and the advantages derived by its implementation with the paid search (PS) advertising. Using a unique and proprietary dataset on online investments across 20 industries we, first, examine the probability...