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The goal of this paper is to outline the effect of new technologies in marketing on competitive advantage of the company. Sophisticated technology is drastically changing the society including consumer behaviour and their purchasing patterns. Many companies are already actively combining IoT...
Persistent link: https://www.econbiz.de/10012908073
Business model innovation is a key success factor for IT companies competing in technologically uncertain environments … capture value for the company, the strategic factors of business model innovation for IoT solutions have remained under …-researched so far. The paper addresses this knowledge gap by exploring the strategic factors of business model innovation and its …
Persistent link: https://www.econbiz.de/10012821595
This article examines the global spill-over of foreign product introductions and takeoffs on a focal country's time-to-takeoff, using a novel data set of penetration data for 8 high tech products across 55 countries. It shows how foreign clout, the susceptibility to foreign influences, and...
Persistent link: https://www.econbiz.de/10012749961
Firms strategically promote, foster and pursue a reputation for technological innovation. Yet, present research did not … performance to examine the influences on reputation for technological innovation. Using patent, financial and consumer data our … (citation intensity) is linked to reputation for technological innovation. Counter-intuitively, our results provide evidence …
Persistent link: https://www.econbiz.de/10011847225
of the changes in technology. The technological perspective of innovation is analyzed by taking into account all types of … channels, not just those at the retail distribution level. This perspective can be divided into an area of innovation in … vertical relationships between channel members and an area of innovation in relationships with final demand. The main fronts of …
Persistent link: https://www.econbiz.de/10014153010
Innovation in marketing channels is a theme that has been treated in reference to specific areas of innovation or to … as a whole. This work aims to analyze the theme of innovation in marketing channels with a perspective focused on the … insights can be conducted to capture the extent and effects of the changes that occur, as a result of innovation …
Persistent link: https://www.econbiz.de/10014145889
is entrenched with their innovation. As a direct result, consumers tend to undervalue and developers tend to overvalue … such an innovation relative to the existing option. This is the "curse of innovation" and it systematically increases the …
Persistent link: https://www.econbiz.de/10014063097
Purpose – This research aims to investigate the continuance intention of mobile payment services in Thailand based on the perceived innovativeness (PI) and task-technology fit (TTF) theories. The high attrition rate of mobile payment services in the market and lack of studies exploring the...
Persistent link: https://www.econbiz.de/10014344975
Persistent link: https://www.econbiz.de/10011539348
Music technology is a term commonly used to refer to electronic form of the musical arts, particularly devices and computer software that enable the facilitation, playback, recording, composition, storage, and performance of various musical compositions. There has been a growing awareness of the...
Persistent link: https://www.econbiz.de/10010230696