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~subject:"Technological change"
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Obal, Michael W.
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Ibrahim, Sajna
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Morgan, Todd
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Obal, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of innovation management
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Journal of business-to-business marketing
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ECONIS (ZBW)
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What drives post-adoption usage? : investigating the negative and positive antecedents of disruptive technology continuous adoption intentions
Obal, Michael W.
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 42-52
Persistent link: https://www.econbiz.de/10011730095
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2
Investigating the impact of radical technology adoption into the new product development process
Ibrahim, Sajna
;
Obal, Michael W.
- In:
International journal of innovation management
24
(
2020
)
4
,
pp. 2050035-1-2050035-25
Persistent link: https://www.econbiz.de/10012252122
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3
Investigating the moderating effects of perceived technological change on sales force acceptance
Obal, Michael W.
;
Morgan, Todd
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10011956318
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4
Why do incumbents sometimes succeed? : investigating the role of interorganizational trust on the adoption of disruptive technology
Obal, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 900-908
Persistent link: https://www.econbiz.de/10010211254
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