User acceptance and satisfaction are important factors when evaluating any technology. This paper investigates the key determinants that drive the adoption of social commerce within the Jordanian community. A modification to the Theory Of Acceptance And Use Of Technology was empirically...

This study explores the relationship between digital access, protection, and adoption in supporting technological entrepreneurship within national digital ecosystems. The study utilised PROCESS regression analysis on the Global Entrepreneurship Development Institute (GEDI)'s Digital Development...

Does the successful deployment of digital technologies require complementary investment in skills? We conducted a pilot survey to investigate. The survey elicited information on whether the firm was adopting one of the three digital technologies of interest (AI, robotics, big data), provided...