This exploratory study delves into the factors influencing digital technology adoption and the dynamics of its institutionalization within the Thai maritime industry, a key sector underpinning Thailand's economic expansion. Data was collected through semi-structured interviews with executive...

How do technology users effectively transit from having zero knowledge about a technology to making the best use of it after an authoritative technology adoption? This post-adoption user learning has received little research attention in technology management literature. In this paper we...