opportunities available to pharmaceutical firms confronted with the loss of patent protection on their branded drug. The marketing … dimensions of product innovation, pricing and brand equity options are considered together with exclusivity options available … manner to extend the market advantages and earnings levels of the original pharmaceutical compound innovation. Areas of …

When the home country introduces a patent law after the winner of the patent race is known the country's welfare may … rise only if the domestic firm wins. If the home country decides before the patent race ends, the welfare may be increased …

the consequences of a stronger patent system. The first results obtained in our article are rather consistent with the … anti-patent arguments and they do not favour the case for a stronger patent system: higher social welfare and technical … progress are observed in our model in industries with milder patent systems (lower patent height and patent life) …