Phaal, R.; Farrukh, C.J.P.; Probert, D.R. - In: International Journal of Operations & Production Management 21 (2001) 8, pp. 1116-1132
The effective management of technology as a source of competitive advantage is of vital importance for many organisations. It is necessary to understand, communicate and integrate technology strategy with marketing, financial, operations and human resource strategies. This is of particular...
