This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal...

Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the 'haves'...